I thought to title this “The Feelings Factory”, but social media isn’t a feelings factory, exactly, in that feelings are manufactured in our minds and bodies. Social media is more a place you go to get something you don’t have or can’t make right now. A Feelings Cafeteria? Let’s go with The Feelings Cafeteria.

Here’s where this post is coming from:

The characteristic that best describes the difference between people at various points on the scale[*] is the degree to which they are able to distinguish between the feeling process and the intellectual process. Associated with the capacity to distinguish between feelings and thoughts is the ability to choose between having one’s functioning guided by feelings or by thoughts. The more entangled and intense the emotional atmosphere a person grows up in, the more their life becomes governed by their own and other people’s feeling responses.

It’s from a book on family psychology (Kerr & Bowen’s Family Evaluation) I’ve been reading for research, and the moment I came across it I could only think of Twitter—replacing, that is, one’s family of origin with one’s online “fam”.

The science of it may be wrong and off, in that one is not raised at formative stages over years by one’s Twitter fam, but the comparison feels apt to me. I would call social media an intense emotional atmosphere engineered to get one entangled. And opening Twitter while bored or between life events, I’ve very quickly felt that my life had become governed by other people’s feeling responses.

I’ve felt that people online are usually feeling and not thinking. I didn’t judge them for it. (Or I tried not to but I’m coming off a couple decades where judging others has been the only thing that makes me feel secure.) I saw that one of the gifts of social media, besides its manufacturing the feeling of social connections, is how amid the dull periods of one’s life it can provide some emotional simulation.

That emotion is usually rage or disgust, but it’s still a stimulation.

Like with certain books or activist language, I felt it wasn’t the right place for me to engage in the world—politically or otherwise—because I’m feeling dozens of things about the world already, and I’d like to think through some stuff to help. And while posts might link to places where thinking is happening, wading through the mess of social media to find those links is like looking for a sunny spot to read and heading to a protest rally.

Twitter is a place where I can’t think—where I think thinking is discouraged. I’ve felt this for months, and so what a discovery in my reading yesterday to see some psychology about why this is so.

Is one reason why more and more I can’t be there.

Footnotes    (↵ returns to text)
  1. i.e., the “scale of differentiation”, which is Bowen’s admittedly arbitrary way to measure the degree to which someone has emotionally separated from their family of origin (and therefore become a more distinct self).