I love a joke that, while making me laugh, suddenly explodes a dozen questions in my head. The best of 30 Rock was committed to creating mysteries like this. I still miss that show.
Let’s take a look at Prasanth. He’s a man in India who reviews consumer goods and more on YouTube. He places the item in front of a white posterboard display so that it seems to appear on a cloud, or in some void outside the spacetime continuum. Then he speaks off-camera into a close microphone with a touch of echo in the background, like what we imagine the voice of God sounding like.
Prasanth has a voice like feathers strumming muted guitar strings. His plosive P’s and B’s are wet enough to tingle my scalp without being spitty, and his vowels are carried by this low husky rasping that for me seems requisite (hail Bob Ross, ASMR King). But the real magic of his voice is the thrumming of his half-trilled R’s. It feels exactly like having your hair stroked gently, or your back scratched. I could listen to him for hours.
ASMR is as subjective as comedy, and so I don’t expect you to find Prasanth soothing. But I do expect you to find him interesting. Here is a list of some of the nearly 3000 things Prasanth has reviewed:
- Lakmé Curling Mascara
- IKEA Titta Djur Finger Puppet
- Blaue Füsse Almond Shortbread Cookies
- Poached Egg on Avocado Toast at Hyatt Centric in Goa
- Minute Maid Apple Juice
- Yeti in My Spaghetti Game
- Giorgio Armani Acqua di Gioia
- Singapore Pamphlets
- Standup Comedy
Every video is the same. The thing to be reviewed materialized on the already vacant white space. “Let’s take a look at this NAME OF OBJECT,” Prasanth says. Usually when it’s a food item, he’ll show you all the sides of the box, point out its country of origin, list many if not all of the ingredients. He’ll tell you how much he paid for the item in rupees, and then say, “or uh … X dollars or so,” for us Americans. He likes to read aloud some of the package copy, or in the case of his review of the Mag Magazine Board Game, he’ll read a number of the playing cards inside.
He is vocal about his disappointments. The one video I have saved, and the first I discovered, is his compilation of stationery sets. The first one contains a pad of paper that looks like a USD 100 bill, but when he unwraps the thing he sees that only the cover is the 100, the rest of the papers are blank white. Later, a pen that has a plastic flipping hourglass at the top has only enough sand to count about 3 seconds. “That’s a little disappointing,” he says, and points out it would be great if it were more like a minute,
Still he gives it 5 hearts at the end, and he says what he always says: “Quite nice. Check it out.”
Then he reviews a plastic Disney’s Frozen slingshot with a pencil sharpener inside.
Prasanth never uses the term ASMR in his videos, though his bio page admits that his videos are a good cure for insomnia. While there are now links to purchase the items reviewed (there didn’t use to be), the point of the videos seems less a public service and more a kind of David Byrnean art project. Prasanth seems not to have found a consumer good he didn’t find Quite Nice, and as somebody with anxieties about rampant consumerism there’s almost an exposure therapy effect of these videos: I’m made to accept, and in short time to wonder, about all the pointless crap the world creates.
Plus, Prasanth’s enthusiasm for the world’s goods comes with a voice and tone that sounds flatly dead in the YouTubiverse of young pretty folks being all up in the camera and Just So Excited To Show You This Thing Today Guys! He never exhorts. He doesn’t ask us for anything, but only to Check It Out.
So Check It Out.
I’ve been watching a lot of Comedians in Cars Getting Coffee these days, and one thing Jerry Seinfeld likes to ask his male guests is what kind of underwear they wear. Many of them say briefs, and Jerry always goes, “Briefs?!” with that incredulous tone we all know him for.
Then he takes a moment to teach his guest about boxer briefs, and how they are superior, and more adult.
His guests never tell him how he’s wrong.
They always just laugh and aw-shucks themselves onward in the conversation. The reason for this might be that they haven’t formulated the argument. Most briefs wearers might only know briefs. They began in them and then continued. But I began in briefs, got shamed into boxers in gym class locker rooms, discovered boxer briefs while working at Old Navy, and ultimately went back to briefs after coming out.
Because briefs are sexy.
Two things that are true about briefs:
- The pouch of briefs wraps fully around the scrotum, which prevents it from sticking damply to the thigh, and so you never have to do that extra wide step thing you see boxer-briefers do to unstick the scrotum from the thigh.
- Most men look better in boxer briefs than they do in briefs. But still not great. Most of us aren’t underwear models. But any man who looks good in boxer briefs looks better in briefs.
I mean the word alone…!
Awards, Accolades & Publishing
News came in yesterday that Alan Chazaro, a MFA student at the University of San Francisco, where I teach, won something called the Intro Journals Award from AWP. For those outside MFALand, this is an annual series of awards granted by our prof. org.: the Association of Writers & Writing Programs. (Like the MLA but for creative writing.) Every creative writing program in the country is invited to submit one student’s work in poetry, fiction, and nonfiction, which then get judged by a single writer. The top 4 students (8 in poetry) are chosen to win publication in a leading journal and, of course, prestige?the idea being that AWP is introducing the world to talented new writers via journal publications.
Two key things:
- The judging is blind. No names or affiliated schools are anywhere on the manuscripts.
- A USF student has won an Intro Journal Award every year for the past four years. And we’ve had someone win in every genre.
This is a success worth bragging about, and so I have. Here and on Twitter. And it shows a continued track record of excellence: our students’ work wins awards and finds publication while they’re still students here. And yet, as far as I know, USF has never once been ranked in even the top 50 MFA programs in the country.